AI Product Studio · Bengaluru, India

We build tools that find problems before your users do.

Qualiteye builds AI-powered software for product teams. Our first product, Simulr, replaces expensive user research with AI personas that navigate your product like real people — surfacing UX failures and documentation gaps in minutes.

S
Sudarsh M. Sathianathan Founder · Qualiteye
1Product
13+Yrs in QA
EarlyAccess
Flagship Product

AI personas that test your product like real users — surfacing UX issues and documentation gaps before a single real user sees them.

AI Testing UX Research Doc Validation
View product →
🤖
AI Personas
Simulate real user behavior
Simulr
🎯
Mission Testing
Goal-oriented navigation
Simulr
📄
Doc Validation
Stale content detection
Simulr
📊
Sim Reports
Plain-English output
Simulr
🔥
Click Heatmaps
Visual attention data
Simulr
🧠
Sim Imprint
Real user fingerprint
Phase 3
What We Build
Our Products

We build AI-powered tools that give product teams the insights they need to ship with confidence.

From the Blog
Latest Articles

Engineering perspectives on quality, automation, and building better products.

Quality Culture Jan 08, 2025
01
Why Quality Must Start at the Product Inception Phase

Most teams bolt quality on at the end. The highest-performing engineering orgs bake it into the very first conversation. Here's how to make that shift.

Design Quality Feb 14, 2025
02
Designing for Testability — What Engineers Get Wrong

If your UI is hard to automate, that's a design problem. A deep look at how product and design teams can build testability into every screen from day one.

CI / CD Mar 22, 2025
03
Building a Quality-First CI/CD Pipeline — From Zero to Production Gates

A complete walkthrough of setting up a CI/CD pipeline with quality gates at every stage — lint, unit, integration, E2E, and performance checks before every deploy.

Playwright May 05, 2025
04
Playwright from Scratch — A Complete Setup Guide with TypeScript and POM

Step-by-step guide to setting up a production-ready Playwright framework using TypeScript, Page Object Model, fixtures, and custom reporters.

AI + Testing Jun 18, 2025
05
Playwright + Claude AI — Writing Smarter Tests with AI Assistance

How I use Claude Code to generate, review, and refactor Playwright tests — cutting test authoring time by 60% without sacrificing quality or coverage.

Snapshot Testing Aug 02, 2025
06
Implementing Snapshot Testing in Playwright — Catch Visual Regressions Early

A practical guide to visual snapshot testing with Playwright — how to set baselines, handle dynamic content, and integrate visual checks into your CI pipeline.

Playwright Sep 15, 2025
07
Adding Allure Reporting to Playwright — Beautiful, Actionable Test Reports

How to set up Allure Reporter with Playwright for rich, interactive test reports — with screenshots, traces, step-level breakdowns, and CI integration.

Pipeline Oct 28, 2025
08
Quality Gates in GitHub Actions — Blocking Bad Code Before It Ships

How to configure GitHub Actions workflows with strict quality gates — fail fast on test failures, coverage thresholds, and performance budgets.

Engineering Culture Nov 20, 2025
09
How to Build a Quality-First Engineering Culture as a QA Manager

Quality culture doesn't come from tools — it comes from how your team thinks. A management playbook for embedding quality mindset across product, dev, and QA.

AI + QA Dec 10, 2025
10
How AI is Reshaping the QA Engineer Role in 2025 and Beyond

AI won't replace QA engineers — but it will change everything they do. A clear-eyed look at what shifts, what stays, and how to future-proof your QA career.

Observability Jan 22, 2026
11
Shift-Right Quality — Monitoring Production as a QA Strategy

Testing before deployment isn't enough. Here's how to extend your quality strategy into production with monitoring, alerting, and real-user feedback loops.

Strategy Mar 05, 2026
12
The QA Maturity Model — Where Does Your Team Stand?

A practical framework for assessing your team's quality maturity — from ad-hoc manual testing to fully automated, AI-assisted continuous quality engineering.

Our Principles
The Qualiteye Philosophy

Quality is not a department. It's not a phase. It's a shared responsibility — engineered into every decision, every line of code, every deployment. It's why we built Qualiteye.

// manifesto.md
01Quality starts at the first conversation — not after the first commit. Every requirement discussion is a quality conversation.
02Testability is a design principle — if it's hard to test, it's hard to understand. Design for clarity and testability equally.
03Automation is not optional — manual regression is a tax on your team's creativity. Automate the predictable, explore the unpredictable.
04The pipeline is the last line of defence — quality gates must exist at every stage, or they exist at none.
05Production is not the finish line — shipping is the beginning. Monitoring, feedback, and iteration are quality work too.
🔍
Shift Left Thinking

Catch defects where they're cheapest to fix — in requirements, design, and architecture — not in production.

🤖
AI-Augmented Quality

Use AI to generate, review, and maintain tests faster — freeing engineers to focus on strategy and exploration.

🔄
Continuous Feedback Loops

Quality signals must flow in real time — from CI pipelines, production monitors, and user behaviour data.

🏗️
Quality as Architecture

System design decisions determine 80% of your defect rate. Quality engineers must have a seat at the architecture table.

quality-check.sh — CI Pipeline
$ npm run lint # Static quality gate
✔ ESLint passed — 0 errors, 0 warnings
$ npm run test:unit # Unit test gate
✔ 247 tests passed · Coverage: 94.2%
$ npx playwright test # E2E quality gate
✔ 35 tests passed · 3 browsers · 0 failures
$ npm run test:visual # Snapshot gate
✔ Visual snapshots matched — no regressions
$ ./deploy.sh --env=production
🚀 All quality gates passed — deploying to production
Tools & Technologies
My Tech Stack

The tools I use daily to build, automate, and maintain quality across the full software lifecycle.

🎭
Playwright
E2E Automation
📘
TypeScript
Primary Language
🤖
Claude AI
AI Test Assistant
🐙
GitHub Actions
CI / CD Pipelines
📊
Allure
Test Reporting
🐳
Docker
Test Environments
🔥
k6
Performance Testing
🔬
Jest
Unit Testing
📡
Postman
API Testing
📈
Grafana
Observability
🧩
Jira
Test Management
💻
VS Code
Editor
The Founder
About Qualiteye
Sudarsh
Sudarsh
Founder · Qualiteye

Bengaluru, India

13+
Years in QA
2026
Founded
1
Live Product
BLR
India

Qualiteye was founded by Sudarsh M. Sathianathan, a quality engineer with 13+ years building software that other people inherit — frameworks, pipeline gates, and the standards teams rely on long after you've moved on.

Simulr is our first product — built from a simple observation: product teams ship blind. You test if the app works. Nobody tests if real users understand it. Simulr fixes that by running AI personas through your product before a single real user sees it.

Qualiteye is based in Bengaluru, India. We're currently in early access and looking for product teams to build with.

AI user persona simulation (Simulr)
UX testing & documentation gap detection
QA strategy & engineering consulting
End-to-end automation with Playwright & TypeScript
CI/CD pipeline design with quality gates
Shift-left quality & testability architecture
Work With Qualiteye

Early access to Simulr, consulting engagements, partnerships, or a conversation about quality engineering — we're open to it all.